I’ve heard of plenty of movie / product tie-ins and obviously these days product placement is all the rage, but once upon a time, in a galaxy far, far away, certain bureaucrats decided that Star Wars was a way of ensuring people immunized their children.
There’s a couple of things wrong with this approach if you ask me –
1) The majority of people who would have understood the reference (read: nerds), probably didn’t have any kids
2) It’s just plain dumb.
What do R2D2 and 3CPO have to do with kids health? They’re robots for goodness sake – and this was the age before machine could catch a virus!
The ad’s novel, but in my opinion it’s pretty sucky!
“Call your doctor or health department to make sure and may the force be with you.”